2025 Connect Event Online (CEO) And Introducing CEO+...Registration Is Open!
When you look at your business do you feel like the new intern? Do you feel like your business is running you? Ready to be the boss? Are you ready to take charge of your business and act like a CEO? It is time. And Senior Style Guide has gathered 27 industry leaders to help you achieve this goal!
Connect Event Online (CEO) is our annual online event and we are so excited to share everything with you!
The time is NOW and this event will run February 24th-28th. CEO is different because the education continues for the whole YEAR after the event! You can watch the presentations over and over again in 2025 and as long as you are a member after that! This event is tied to a recurring annual membership to SSG Insiders so you get a double BONUS!
$99 Buys You ALL Of This…
1. An all access pass to CEO
2. A FREE Digital Magazine each month
3. A YEAR of SSG Insiders (Feb. 1, 2025-January 31, 2026)
4. Your OWN membership portal to access your monthly magazines (and all the CEO Videos!)
5. And MORE as we grow!
SSG Insiders is more than a subscription service in 2025. It is a full blown platform. Did you do the math on all the money you will SAVE while getting consistent monthly magazines (hint it’s over $200!)? Come Join us!
Here is a behind the scenes look at the 2021 SSG Insiders annual member portal for February 2021!
How Does It Work?
From now until March 4th . the only way to sign up is via a speaker’s affiliate link. Each speaker and their course is listed below. The speakers have affiliate links and will receive credit for each person who signs up under their link. So check out the entire list and click the name of the photographer you want to give the credit to and signup under their link! Do not worry you get ALL 27 presentations regardless of the link you signup under! Once you are signed up you will be billed the $99 yearly recurring subscription to SSG Insiders and get access to everything listed above. You will receive a separate email inviting you to set up your portal link to your PayPal email address within 24 hours of signing up. If you signed up last year, you are good to go! It is a recurring subscription.
Meet The Speakers…
Course Description: Ready to throw some serious shade (the good kind) on your sports photography? Join me, Tara Rochelle, at this year’s 2025 CEO as I break down the playbook on my signature sports lighting techniques. Whether you’re shooting a quarterback in action or a sprinter crossing the finish line, the right lighting can make your photos go from the benchwarmer to the MVP. We’ll dive into the setups that make athletes shine, from the drama of high-speed sync to the subtle art of sculpting muscles with shadow. Grab your gear, and let’s turn those standard shots into gallery-worthy gold. Perfect for shutterbugs ready to score big in the competitive world of senior sports photography. Get ready to light up your lens and knock it out of the park!
Tara will be giving away a mini sports posing guide with her course to anyone who signs up under her affiliate link below!
Course Description: If your social media isn’t driving bookings or engagement, you might be making these deadly mistakes that actually push clients away. This class dives into why sneak peeks and random posts aren’t enough, why likes don’t convert, and how to create content that actually resonates and gets you bookings. Walk away with clear strategies to fix what’s broken and start turning followers into paying clients today!
Course Description: Branding is so much more than what colors and logos you use. It's your business's voice, your mission and it is your distinct identity. Come join me as we take a step back and reflect on your brand. Is what you are showing the world attracting the clients that you want? Let's study how things just as simple as your brand's color or your social media's captions can reflect on the audience you draw. Let's find the tribe that fits your vibe!
Course Description: Lacey shares her popular hybrid pricing system from start to finish.
Course Description: This course is about crafting a business in which you show up confidently and strategically in order to attract and work with your dream clients, all while charging your worth. We'll dive into the foundations of confidence, identifying limiting beliefs and cultivating a growth mindset. This will, in turn, help you create a confident brand where you build trust with your clients in order to charge the high-ticket prices you’ve been dreaming about. It is possible to scale from charging $300 shoots to $3000 Experiences if you understand what high-end clients value, how to craft a high-touch client experience and knowing why your brand is unique.
Maria will be giving away all of this with her course to anyone who signs up under her affiliate link below!
1:1 Coaching Strategy Call [pricing structure & collections, inquiry process audit, client communication, IPS, etc.]. Must be booked by May 31st, 2025.
The 3 High-Converting Onboarding Client Email Templates [copy, paste and make your own and book those dream clients!]
Guide & Workbook to Evaluate Your Pricing Structure and Increasing Your Rates With Confidence
A Website and IG Bio Audit [to make sure you are meeting the minimum requirements of what your website should include]
Course Description: The Ins and Outs of Location Scouting with Cindy Arthur.
*Locations with plenty of variety
*Permits and Permissions
*Making sure the location still works prior to session
*Different lighting throughout the year, what to look for
*Being aware of events - city calendars
Course Description: Discover my Top 10 Studio Poses That Sell Themselves! In this class, I'll share my go-to poses that capture each senior's unique personality while delivering timeless, flattering images that moms can’t resist. From playful to polished, these poses strike the perfect balance between showcasing your senior’s style and creating images that are easy to sell. They make your job effortless and leave both moms and seniors thrilled with the results.
Course Description: Learn how to apply other life skills and lessons into your spokesmodel program.
Build self-worth and self-confidence that goes beyond the teen years.
Create community, engagement, and long-lasting relationships.
Course Description: Learn to capture a big variety of images in less than 10 minutes everytime!
Course Description: Are you tired of using the same 5 poses over and over again or do you wish to add more poses to your pose flow? In this course you will learn how Mari takes the basics of posing and adds simple adjustments to create a variety of posing in every photoshoot. You will learn her pose flow and how you can get out of your posing rut and pose your clients with ease. You’re going to take back control of your photoshoots with confidence instead of fearing you’ll run out of pose ideas and Mari is going to show you how.
We’re going back to the fundamentals in a fun way! Come watch me pose my model and learn how I stay on top of my posing game. It’s all about the flow.
Course Description: Starting a senior photography business can feel overwhelming, but with the right approach, you can attract clients and build a brand that stands out. Kristie will share 5 Tips for getting your senior business up and running or give it a refresh. If she had to start over today, this is what she would do! Whether you're just getting started or looking to refine your process, you'll walk away with actionable steps to grow your business with confidence.
Course Description: Are you tired of feeling like your business is running you instead of the other way around? In this session, we’ll explore how to unsubscribe from the industry standards, expectations, and hustle culture that no longer serve you. You’ll learn how to create a business that aligns with your values, supports your personal life, and brings you fulfillment.
Through my personal journey, I’ll share how I redefined success, streamlined my processes, and built a business that prioritizes my family and personal goals—all while maintaining professionalism and profitability.
You’ll leave with actionable steps to:
Build a business that fits your life and reflects what matters most to you.
Define success on your own terms instead of chasing someone else’s benchmarks.
Simplify and streamline your workflow with strategic branding and automation.
Whether you’re just starting your journey or looking for ways to realign your business, this class will help you take steps toward building your version of a fulfilling business.
Course Description: In this course, you will see different examples on how to add smoke and water to gelled backlights with live model examples as well as light positioning and different modifiers to achieve dynamic looks!
Course Description: Join me in the planning, styling and shooting of one of my creative concept shoots with my senior model team! In this CEO class we'll discuss the value of investing in your creativity. I'll share my best tips on how to include creativity into every photo shoot & walk you through my process of how I plan and implement my creative concept shoots for my senior model team.
Paige is giving away a FREEBIE for signing up under her link!
Anyone who uses my affiliate link to register/purchase CEO will receive a one-on-one, 1 hour "Zoom" call with me to discuss any one topic of their choice related to their photography business. The call can be scheduled during my available hours, and needs to be completed by the end of May 2025.
Course Description: Learn how to find, train, and empower interns to elevate your photography business! I’ll share proven strategies to build a mutually beneficial internship program, from onboarding to creative collaboration. Plus, hear directly from my own interns as they share their experiences, insights, and the impact they’ve had on my business.
Ashley will be giving away her intern application and contract to anyone who uses her link.
Course Description: What makes a photo intriguing, and pulls you right in. Having some motion is one of those things, and these sell very well. I will be showing you some great motion concepts, and will explain how to create them. We not only will talk about motion of the subject, and talk about motion around the subject. I love to make sure I include these looks in my shoots, to add a spark to the choices.
Course Description: Simplify your marketing approach, while still attracting your ideal client. By collaborating with a current senior client or two to create a fun styled session you will keep your work fresh, and also elevate your portfolio. Promote the final images from your creative session on social media to help build connections with your target audience. By doing this a few times throughout the year (during your slow season) you will consistently generate excitement around your business!
Course Description: Photographers often struggle with self-doubt, pricing, messaging, and social media because they’re trying to fit into a mold that wasn’t made for them. Human Design offers a personalized blueprint to overcome these blocks and create a business that feels aligned, confident, and thriving.
Course Description: Whether you’re new to IPS or looking to refine your process, this class provides practical strategies and insider tips to make IPS both manageable and profitable.
Course Description: TBA
Course Description: Senior guy sessions don't have to be repetitive and boring! In fact, they're some of my favorite sessions to photograph. It's very rare that I get a senior guy who is excited for his session, but by the time it's over, they always say how easy and fun it was. In this class, I'll show you how I guide my senior guys through a variety of poses that look natural and effortless.
Pam will be giving everyone who signs up under her link a posing guide for senior guys.
Course Description: Sharing my passion for fashion and how I get inspired to style myself and my clients! I will share my process when styling For a shoot, whether it’s one of my senior sessions or a creative shoot because I’m showing some creative ways to style and how I get my inspiration.
Course Description: Pam will walk you through the client experience from start to finish to show how easy In Person Sales can be, without being salesy!
Course Description: It’s not a secret. Photography is a competitive market. That’s why little details make a big difference in your sales. Transform your sales by adding simple details that make your clients happy to increase their purchase and refer your business. Little details influence customer perceptions, build stronger relationships, and create memorable customer experiences. This class will equip you with details you can apply immediately and over time. Don’t miss the little details that create bigger sales.
Rita will be giving the following to anyone who signs up under her link:
Rita will be doing a 30 minute group phone call for anyone who signs up under her link.
Course Description: This class takes you behind the scenes of a styled senior session, guiding you through the entire creative process from concept to completion. You'll learn how to create a moodboard for your client, develop a cohesive vision, and style a shoot with impact, including selecting wardrobe and setting the perfect environment. We’ll cover both natural and off-camera flash lighting techniques to create dynamic, flattering images, and teach you how to pose subjects for natural, compelling shots. The class also includes editing, where you’ll learn post-processing skills to refine your images and maintain a consistent, professional style. Perfect for aspiring photographers or those looking to elevate their portfolio, this class equips you with the tools and techniques needed to execute a polished, creative shoot from start to finish.
Liz wil be giving the following to anyone who signs up under her link:
1:1 Zoom Mentorship with Liz! It includes her presets/masking presets/tutorials and an hour Zoom call to pick her brain about any topic you would like to learn about.
Course Description: Model Teams have been at the core of my business model for 12+ years. In my class, I will teach you how to create a marketing strategy using a model team to fill your calendar with senior clients, boost your income during your off-season, and solidify your brand.
Sarah will be giving the following to anyone who signs up under her link:
2 FREE courses to anyone who signs up under Sarah’s affiliate link:
1) Market, Book & Shoot ($499.99 value)
14 INTENSIVE VIDEO CLASSES ON:
- Camera & Lens Choices
- Getting Perfect Skin Tones In-Camera
- Camera Focusing Modes
- Engaging with Your Seniors
- Location Scouting & Color Play
- Working with Hair & Makeup Teams
- Collaborating with Boutiques
- Scripts for Approaching a Boutique
- Boutique Mistakes to Avoid
- Expanding Your Business
- Working with Associate Photographers
- Expanding without a Photography Team
- Web Design + Build a Squarespace Site
- Editing in Adobe Camera Raw & Photoshop
- BONUS video: Follow Sarah for over 30 minutes on a photo shoot! Includes hands-on instruction, how I work with light, using a reflector, posing, engaging with your senior, styling your seniors, and more!
- BONUS: Client Consultation template, color wheel charts, & scripts to help you network!
2) Pricing, Products & Sales ($299.99 value)
• PDF Guide covering pricing basics: packages, a la carte, products and how to price them
• Vendor Guide for specific products that Sarah offers
• Video Tutorials: Sarah teaches you how to “sell” your work without selling, how to create packages that sell themselves for you, how to run an ordering session from start to finish
• Investment Guide & client email templates
• Design Templates for some of Sarah’s most popular products
PLUS…
The first 5 people to sign up under Sarah’s link will receive a FREE 1-hr online mentoring session ($699.99 value)!!
That’s over $1500 of FREE educational material!
Course Description: Exhausted by the constant grind of social media marketing? Want to ditch the vanity metrics and ever changing algorithms and still grow your photography business? In this class, you’ll learn a powerful, boots-on-the-ground marketing strategy that allows you to connect with potential clients in a more meaningful way—and build a long-term relationship using one of the oldest digital marketing tools: email.
In this class, you'll discover actionable strategies to build a strong email list through community partnerships, digital freebies, volunteer opportunities, and local collaborations. We'll walk you step-by-step through creating a nurture campaign that introduces your business, builds trust, and converts leads into loyal clients. Start using these strategies today, and watch your business grow—without the need for constant social media upkeep.
*As with all digital subscriptions, there are no refunds. To manage your recurring subscriptions, you can go into your PayPal account and manage them for future renewals.
Choose Your Experience In 2025!
We are so excited about CEO and CEO+ this year and cannot wait to share these presentations with you + a full year of an SSG Insiders recurring annual membership!
xoxo,
Vickie